The Demand/Supply Chain

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Friday, January 26, 2007

The Demand/Supply Chain

My previous lab note dealt with the demand chain. The demand chain can be broken down into various marketing channels. An engineer or programmer should understand the marketing channels of the company they work for and how they are pertinent to the design of their product.
marketing channels.jpg

A Company may have may marketing channels for its customer. This is part of the companies supply chain, and your customers are within these channels.

Also pertinent to the design of a product is the supply chain. This includes all the entities that are involved in getting your product manufactured. There might be printers and machine shops, distributors, and other manufacturers. This might also include your companies inventory. As an example of this your company might already inventory a particular type of memory chip for installation in another one of their products. This might create a supply side design constraint on your product. The company may be reluctant for you to specify a different memory chip if the one they currently stock will suffice.

When designing your product or software there are constraints. All these constraints can be thought of as either demand side or supply side design constraints.

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