 This is the laboratory notebook of Damon Bruccoleri. Here you will find engrossing, thoughtful and fun commentary/opinion. Leave a comment and let others know what you think about any post here, view my photo gallery, or sign my guestbook.
"...one of the strongest motives that lead men to art and science is escape from everyday life with its painful crudity and hopeless dreariness, from the fetters of one's own ever-shifting desires. A finely tempered nature longs to escape from the personal life into the world of objective perception and thought." - Albert Einstein
|
|
|
|
|
Monday, July 05, 2010 |
|
|
Tuesday, June 01, 2010 |
As I read Military specs I am reminded of an Alan Greenspan quote "I guess I should warn you, if I turn out to be particularly clear, you've probably misunderstood what I've said”. Most specs seem to remind me of that. But not 704.
704 details the power system specification of an aircraft and actually seems to be written for an engineer to read. It covers the AC and DC power busses on the aircraft and their allowable limits for both normal and abnormal operation. |
damon at 8:28 PM |
(0) Comments |
Add a comment |
Permalink
|
|
|
Sunday, May 02, 2010 |
One of my favorite quotes is from Bruce Lee.

“Empty your mind, be formless, shapeless - like water. Now you put water into a cup, it becomes the cup, you put water into a bottle, it becomes the bottle, you put it in a teapot, it becomes the teapot. Now water can flow or it can crash. Be water, my friend.” |
damon at 6:06 PM |
(0) Comments |
Add a comment |
Permalink
|
|
|
Friday, April 30, 2010 |
| Forces that shape a Design |
|
Sometimes the forces that shape are designs are odd. An interesting example comes to mind. One of the products I once designed and manufactured was a digital motion control trainer for colleges and voc tech. The trainer had experiments in motion programming and closed loop control, etc. What we had decided to do was to take the all digital motion controller we developed for industrial applications and embed it in other products/markets. So we designed a prototype, made an outline of some lab experiments, wrote the first three labs and showed them to some schools. We got an order for 20 of them right off the bat! I think what sold our product was the look and feel of the product. We were proud of our industrial motion controller and wanted that to carry over to the educational product. We wanted it not only to be the best inside, but to look good and to feel good. We paid attention to all the details, right down to the switches and potentiometers. We delegated someone to get samples of pots and switches from various manufacturers and filter them to the best 4. We then voted on the best feeling pot. The pot we settled on was a custom item from Bourne. They had a 'silky' feel and we loved them.
Now here comes the problem. We chose a semi custom pot. You see our product needed 6 of each of these pots and each pot had a different value. We only needed 20 of each value. There was a $1400 NRE from Bourne since each configuration of this pot was custom and a minimum quantity of 100 pieces. Thus we were looking at easily a $9,000 cost just for the pots on our box. The solution we came up with, in retrospect, sounds easier than it was to actually implement at the time. We went to great lengths to redesign the circuitry so we could use a single value pot and save $7,500. On some of the pots we had to design additional op-amp circuits just to make the values match. It was worth it though considering it was $7,500 we pocketed!
|
damon at 11:32 AM |
(0) Comments |
Add a comment |
Permalink
|
|
|
Thursday, August 06, 2009 |
Questions about my web site? Give me a free call from any US location! Click below and enter YOUR number. Your phone will ring to mine.
|
damon at 8:06 PM |
(0) Comments |
Add a comment |
Permalink
|
|
|
Sunday, May 24, 2009 |
| Vivian Ang's concert in Shanghai at Fudan University |
|
My cousin Vivian Ang is a Concert Pianist. She is on tour in Asia now. I have the good fortune to be in China when she gave her concert at Fudan University in Shanghai. Shanghai is only a few hours from Nanjing University of Post and Tele communications. She is wonderful and Fudan is one of the most prestigious universities in China. Click on the picture to be taken to my photo album of my trip to Shanghai with pictures of cousin Vivian (in case you can't guess she is my cousin from my wife's side). |
damon at 5:20 AM |
(1) Comments |
Add a comment |
Permalink
|
|
|
Wednesday, April 01, 2009 |
| I got Aluminum Electrical Wiring |
|
I am staying at an apartment in China for a few weeks. The other day the circuit breaker to my air conditioner popped. I knew I smelt a funny smell coming from the breaker panel! It finally went altogether last night. Here is a picture of the breaker that the electrician pulled from the panel. When I saw this circuit breaker I knew I had a good visual and needed to write up a lab note for my web site. I saw the electrician do something smart after he pulled the breaker, he went and tightened up the screw terminal's for all the other breakers.
So whats the story surrounding aluminum wiring? Many houses that were built in the late 1960's and early 1970's in the US were built with aluminum wiring. Aluminum wiring was used because copper starting becoming very expensive around 1965. Copper is now so expensive that my friend Alan Triolo, who is an electrician, makes some significant pocket change by going to renovation site's, ripping out the old copper wiring and selling it (with permission of course). Another story comes to mind. A few years ago the state of Nevada was having a serious vandalism problem. The street lighting in some of desert locations was not working. It seems vandals were ripping out the copper wiring from the street lighting to sell.
One final story. When I was younger my family moved from Brooklyn to a nice, new, suburban home. That house had aluminum wiring. It was not until the 1970's that the issues surrounding aluminum wiring became well known. When we found we had aluminum wiring we lived with a lot of anxiety. Let me first try to calm you if your house has aluminum wiring. I have not been able to find know cases of fires caused by aluminum wiring. The few real problems seem to be related to incorrect installations. On the other hand there are real issues to be concerned with. You may not be able to get insurance unless this issue is taken care of. The potential for a real problem is very real as my recent experience shows.
You do not need to rip out all the wiring in your home, though that is a possible solution. Get a licensed electrician and talk over the alternatives. He needs to go through the electrical devices in your home and make sure that they are rated to connect to Aluminum wire at a minimum. Better yet, he can pigtail the ends of the aluminum wire with copper wire. And finally he should tighten any loose or suspicious terminal connections on all Aluminum rated devices. |
damon at 11:52 PM |
(1) Comments |
Add a comment |
Permalink
|
|
|
Sunday, December 21, 2008 |
Don't ever let it be said that I can't make fun of myself. The other day my co-worker Guido took a picture of me at work on his iPhone. He has this new application he bought and he is driving all of us crazy with it. Actually its pretty neat and I can see it being a gas at a party. Anyway, here is the picture he took of me and the resulting caricature!
 |
damon at 10:16 PM |
(0) Comments |
Add a comment |
Permalink
|
|
|
Sunday, December 21, 2008 |
Anyone who knows me knows I selected my car and phone for very specific interrelated purposes. I was trying to explain this a few times to people and I think the whole thing was just over their head.
One of the reasons I got my car was because the entertainment system offered the stereo Bluetooth profile, in additional to the headset profile, so I can pump high quality audio from my phone. On my phone, I got one of the many phones that now offer the stereo Bluetooth profile. My phone also has an application that lets me 'subscribe' to mp3 audio RSS feeds. Like the feed I offer on this site, but it has embedded the link to an MP3. This is called 'Podcasting". The end result of this whole thing Ladies and Gentlemen is that I am able to listen to podcasts during my commute with almost no technical or labor overhead. The last point is important to me. It needs to be automated for me. I just want to get in my car, turn on the stereo, and listen to the podcast(s). It pretty much works like that although I still have to enter a url of the RSS feed into the phone initially... but I can envision that changing over time too.
I will say that this is not run of the mill technology and most people do not even know they can do this or even are aware of all the great content available via Podcasts. Heck, I did not even get on the podcast bandwagon until recently. My friend Tom Alvarez has been telling me about "Cranky Geeks" podcast for at least 6 years now.
Why is this important to me? Because I am sick and tired of the drivel on talk radio or on radio in general. I do like audio books (on CD or MP3) but they are expensive and you have to spend time to find them and buy them.
So lets get back to the reason for this lab note. XM vs Podcasts. Not once, not twice, but three times I tried to explain how I listen to podcasts on my way to work when the other party asked me if I ever tried XM (or Sirius)! IS THIS THAT DIFFICULT TO UNDERSTAND! Broadcast is going away. You can stream any ip content, in high bandwidth, anywhere today! There are some caveats to this, but in general I will let that statement stand. |
damon at 10:01 PM |
(0) Comments |
Add a comment |
Permalink
|
|
|
Monday, November 24, 2008 |
It is funny how a little ingenuity can trump a bucket of money. At lunch the other day we were discussing marketing and were reminiscing about a couple of marketing campaigns we were involved with. We had a new product we wanted people to know about. Our company, the company I helped start, had very little money as startups frequently do. Well, we got our first big order for this product and the company president decided that we should 'let the money ride. In his terminology that meant to plow the money back into a mail campaign to push sales. We hired graphic artists and had printers make a couple 100,000 brochures in a 5 color process. We purchased mail lists. We put postage on them and sent them out. Then we waited. The whole thing cost us a small fortune. Almost all the money we had. We took the advice of the marketing company we hired. We were not forced to do this. We were all in agreement. After about a month it became apparent that no one was going to call us. Is this what they mean when they say it's lonely at the top The material they developed was very professional, had some great graphics, but did not inspire.
There is a happy ending to this story. Like I said we spent almost all the money. We did have a few dollars left over for another tiny mailing. This time I had my friend Felecia Biondo draw a small black/white cartoon. (the postcard above is for illustrative purposes only, it was not our's) It was really hokey. It was not inappropriate (like this is). It had two frames, in the first were two guy's with balloons over their heads near a water cooler. They were saying something like "I wish there was someone who could solve my motion control problems." In the second frame I asked Felicia to draw an attractive secretary with a balloon saying "Why not call the boys at Intellisys. They can help". There was something interesting about the characters in the way she drew them. After reading, your eyes actually went back to read again. The message was simple and clear.
Guess what! We got quite a few responses from that cheap, 15¢, black and white postcard! Never let a lack of money stop you.
|
damon at 4:55 PM |
(0) Comments |
Add a comment |
Permalink
|
|
|
Sunday, November 23, 2008 |
| My Son Darian takes his first steps |
|
|
|
Tuesday, October 21, 2008 |
There I said it. I don't mean to be inflammatory but I have to stop the insanity. I know those of you who bought iPhones might be upset at this point, but you will probably be sleeping. People who buy iPhones have a weak mind so this gif will surely prevent you from reading this lab note. Steve Jobs is a brilliant marketer. He has mesmerized most of the world. I cannot believe how Business Week and other mag's were duped to put this guy on their cover!
Let me first say that I have found only 1 area where the iPhone deserves the accolades the lemmings bestow. Suppose you are at a soccer game and want a bit of info. An iPhone will get it quicker than most any other devices. That's it. I will not give the iPhone points for industrial design because there are other devices that are just as pretty/functional. I might have to back off, but only a bit, if you press me on it's UI. I can make a good argument there as well that it's mostly just flash. Symbian, Motorola, or Windows Mobile are only a key press or two behind. The iPhone has the Apple store, Windows Mobile has hundreds of retailers.
Let me tell you about how my Motorola Q9H running Windows Mobile 6.1 beats the pants off the iPhone by demonstrating two use cases. First is how I am currently using it. I got rid of my data plan. My phone only costs $39(+all the taxes) per month. Can you do that with an iPhone? I listen to my podcasts in high fidelity WIRELESS-LY on my cars stereo streaming from my phone during my commute to/from work. Can the iPhone do that? I want to get turn by turn gps direction on my phone so I purchased TomTom Navigator 6. Can you get turn by turn voice prompts on the iPhone?? Will you be forced to use an 'approved' Apple app? Can you download it freely or do you have to go through the 'approved' Apple store and give them their mark-up? I can read/write email, download podcasts and do any other data intensive task as long as I have the phone docked (remember this use case is 'without data plan').
I use the Bluetooth voice dialing in my car and with my Plantronics 655 ear piece. I say 'CALL HOME' and the voice dialing in my phone responds precisely every time! Can the iPhone do that? Finally I wanted to put more music on my phone so I doubled my memory from 4GB to 8GB by inserting a $40 micro SDHC card. Can you upgrade the iPhone? Can you change it's battery? Can you write software for it (without making any promises to Steve Jobs)? Which phone has better call quality?
Running without the data plan will be significant to many people as this recession takes hold.
My second use case is with a data plan. I had a data plan up until last month. I have been using Beyond Pod as my pod catcher. It downloads the podcasts directly over the air to my phone. It has a built in, very sophisticated, scheduler to download. Beyond Pod is open source. Will the iPhone support the open source community? Can it download over the air? I can tether to my Q9H. Tethering means I can extend its high speed wireless internet to my net-top or laptop when I am on the road... For free (although this is frowned upon by AT&T so please tell them so you can pay their exorbitant tethering fee even though they can't possibly tell you are doing it). Another non-approved by Steve Jobs iPhone app. I CAN SPEND $999 ON AN I AM RICH APP IF I WANT ON WINDOWS MOBILE OR ANY OTHER NEW TECHNOLOGY WITHOUT DISCLOSING MY TECHNOLOGY TO STEVE JOBS. CAN THE IPHONE USER DO THAT????
Yep. Steve Jobs has you iPhone people mesmerized.
|
damon at 5:32 PM |
(2) Comments |
Add a comment |
Permalink
|
|
|
Monday, September 15, 2008 |
| Microsoft has a communications problem! |
|
In my last laboratory entry I presented some points on selecting a cell phone. I left off one feature. I have been deliberating on how to present it. This is a communications problem that even Microsoft and all their powerful highly paid market people are not communicating as of yet. Microsoft, pay attention to this!
You see the Windows Mobile operating system is multitasking. It can not only multi-task the base phone features (such as Bluetooth, Voice Command, GSM, etc..) but it can multi-task user applications. For instance your browser, a Podcast download app, and any other app.
The iPhone is not a multi-tasking operating in this way. It can multitask basic phone operation but only with 1 user app. So for instance one iPhone user has reported to me that if he opens an app that uses the GPS to track his movements while he is riding his bike, if he opens up another app the first app is halted.
So there. I just explained multi-tasking to you (very awkwardly and in too many words). I bet 99% of the people have no clue as to the real value of multi-tasking still. There is another problem here that Microsoft has to deal with.
Because Windows Mobile is multi-tasking it generally 'feels' slower than the iPhone. THAT is a feature that people understand. If your going to take a performance hit then people BETTER understand the differences.
If they cannot communicate the advantages to a multi-tasking OS, then perhaps there are not any to the mobile user. Microsoft has a communications problem!
|
damon at 6:31 PM |
(2) Comments |
Add a comment |
Permalink
|
|
|
Friday, July 18, 2008 |
Is anyone else besides me concerned about the proposals going through Congress these days. Seems to me like they are getting paid off. Why else would the politicians be trying to save these bad loans. They were bad loans the day they were wrote. No one writes a loan for 110% of equity without significant risk. They lost (the banks) their bet.
Lower costs for housing are pro family and good for EVERYONE.
You want to hear my proposal. Let the homeowners walk away from their loans. Thats right. Let the homeowners walk away and legislate a plan for the homeowners to regain their credit ratings. The banks made a bet when they lent the money, its not the place of the Fed or Congress, or the President to remove risk from the market. There is a risk/reward mechanism built into the market already The government is not welcome to give my money to the hedge funds and banks or to guarantee these loans (this is a disguised form of giving away my money.)
Secondly, if the government wants to stimulate the economy, do it like they have always done.Tax rebates, business incentives for investing, and lower energy costs. Yes, lower energy costs are possible, but thats another lab note.
 |
damon at 5:45 AM |
(1) Comments |
Add a comment |
Permalink
|
|
|
Friday, January 11, 2008 |
| Ultra Wide Band (UWB) at CES |
|
There were a number of companies showing Ultra Wide Band at the show. On display was silicon, modules, and finished products. Two applications for UWB are for pumping HDTV around the house and for wireless USB. With USB it can go the full 480 MB/s spec. With HDTV it is unclear to me if it can replace an HDMI 1.3 cable. That is rated at 10.8GB/s.
At my work we have application for UWB as a high speed cable replacement. I found at least one module vendor willing to talk to lower volume manufacturers. |
admin4 at 11:23 AM |
(1) Comments |
Add a comment |
Permalink
|
|
|
Tuesday, January 08, 2008 |
In my previous note I said I do not understand the application for the Microsoft Surface. I want to explain a little more about it. They say the hardware is a 30" (at least screen). It could be mounted in any orientation. They use projected DLP. Also under the display are five infrared cameras as sensors. The cameras are necessary to pick up the multi-point input. The Microsoft sales person said it does not have to be one person inputing gestures, could be several. Applications we discussed were as a kiosk in a retail store where a customer could customize a snowboard virtually. We discussed how this could be used for video games or recreation. It could go into a board room as the board room table. I chimed in that it could be applicable for a draftsman, and the salesperson agreed.
Next I asked if this would appear on a tablet. The Microsoft guy could not see how since the hardware did not seem compatible. He did not rule out that some new touch screen interface could be invented, or admit if it already had been invented. When I mentioned the IPhone he immediately stopped me. Said it was apples and oranges. The IPhone touchscreen is a capacitive technology and has some limitations as to the number of inputs.
I stand by my last opinion. The surface computing seems to be gimmicky. If Microsoft pushes it, it will have some success. I don't see any market pull. I also think they need to further develop along these lines. With some different hardware the software might make a package more appealing. Who knows what could come along in the future? |
admin4 at 8:00 PM |
(0) Comments |
Add a comment |
Permalink
|
|
|
Sunday, January 06, 2008 |
| CES, Bill Gates, and the music industry |
|
I am writing today from CES. I met a few interesting people, and I learned something. One guy I met works on a drilling rig and runs the automated sub that helps the drill team. A lady I met is a producer at MTV. Another group of people I met run a radio talk show about technology. Mr. Carol D'Andrea, their on-air producer, is real personable, always has a smile or laugh, and is very interesting. I find most highly intelligent people are like that. I hope they become syndicated here to NY so we can enjoy their program. Another interesting guy I met was Bill Gates. Well..., I actually didn't meet him, he gave the keynote. So I kinda met him if you ignore the 150' between us, security guards, and his stage. This was his last keynote. He's retiring. It was also the most interesting keynote he has ever given, and highly produced. There were many different visions and products his team introduced.
Microsoft introduced a new aspect to their Zune player. Using 'Zune Central', you can now look at what your friends have been listening to as well as keep track of what you have been listening to. Assuming that you have friends with similar tastes as yours, and your friends have friends, you quickly see how a band or piece of music can be promoted in Internet speed by the six degrees of separation concept. Clicking on a track takes you to the Zune marketplace where you can purchase the song or album.
Two other products I saw were the surface computing device and their Home Server product. The Surface Computing had a touch screen interface, no keyboard or mouse. The touch screen can understand multi-point gestures. The claim is that the product will be released in a few months and will appear in retail stores real soon. The demo they gave was for customizing a product for purchase, virtually on screen. Everyone appeared excited about this product, but perhaps I did not appreciate the application because to me, it just appeared like a gimmick.
I can see the application for their Home Server. It is a central point where you can store you photos, music and videos. From it, you can stream videos to the various PC's and to the XBOX 360. It allows you to manage all your PC's remotely from a central location (including recalling restore points), and backing up the PC's. The server itself uses multiple disks for its own backup. They are not using RAID. They claim they have a better way. The home server lets you set up to 10 user accounts to allow remote internet access to your home server. It does not include IIS. They told me an advanced user could install IIS and serve pages as well from the server. You will still need an additional set top box from your cable company or satellite provider.
Home Server is a new product. I predicted a home server last year. Microsoft still has a way to go. There is so much more value they could offer a consumer with a product such as this. They have an ISV program to offer add-ons. If I were an ISV, I would be careful of being Microsoft's free research department. If you know what I mean. |
admin4 at 10:49 PM |
(1) Comments |
Add a comment |
Permalink
|
|
|
Wednesday, December 05, 2007 |
Many years ago my business partner, Dr. Ed Kafrissen, and myself developed the worlds first all digital servo motor controller. We caused a bit of a stir in the industry with it. There was a lot of curiosity coming particularly from established motion control companies.
What set this motion controller apart was that it was all digital, from the position sensor to the transistors that drove the motor itself. The advantage of this was that at the time competitive servo controllers had several analog potentiometer's that needed to be adjusted to achieve a fast motor response. The digital controller had no drift associated with analog components and could be adjusted remotely or even automatically.
Anyway, as I said, there was a considerable industry 'buzz'. Ed and I were manufacturing these things. One day our secretary passed me a letter. The letter was simple, it was requesting more information on our product. The letter was signed "John Smith" (I forget the guys real name and I wouldn't repeat it here again anyway if I did) of " XYZ Machine Development Corp.". A machine development company was our ideal customer. There was a problem though. I happened to notice that the letter came in an envelope that had the "Compumotor, A division of Parker Hannifin" logo on it. THEY were a competitor!
I put together a scenario whereby the facts as I knew them made sense. It was plausible that some guy working for the competition wanted more info on our product. He wrote a letter and made up some false company name to not tip me off. He then handed the letter to his secretary who put it in her standard envelope, the one with the company logo, because she did not realize this letter was requesting info for a competitive evaluation.
I was deeply committed to our digital controller. What should I do? A competitor wanted information on our controller! Would they hijack our Motion Control Language? Why was this fellow being so surreptitious in requesting the information? The gall of this fellow trying to put one over on ME!
I decide to call the fellow at Compumotor and confront him. When I made the call I found he was the President of the company. I was prepared to tell him to take a flying leap, but something stopped me. As I was on the call it occurred to me that this man could conceivably also be of great benefit to us. I wound up sending him some info. Nothing detailed, let him buy one of our product if he wants to pull it apart like everyone else was doing. Later on I tried to follow up on this introduction and talked to him at a few of the industry trade shows. Nothing further became of the relationship, BUT, I have always remembered that when I request information from a competitor, to double check the envelope matches the letter! |
dbruccoleri at 7:18 AM |
(0) Comments |
Add a comment |
Permalink
|
|
|
Friday, October 26, 2007 |
One of the problems an established company might face is disruptive technologies allowing new startup companies coming into their established market, eroding their market share and profits. There are many ways a large company could protect their market share or even grow it. Patents of course are one obvious answer. Another is regulation.
A large company has a problem. Its large. A small company can be nimble and respond to market changes. That is one way a small company can take market share from a larger, or more entrenched player. New companies take advantage of this asset when they attack a new market. The trick for the older more established company is to turn a liability into a asset. A large company can protect its market from new players by creating a morass of bureaucracy and regulation.
Over the years I have been following an interesting story. The internet has been a revolution and may be the downfall of the conventional newspaper and music distribution businesses. Time will tell on those markets. I have been wondering about the credit reporting agencies though. Over the last several years there has been a flap about consumer data security. Data was leaked to thieves and other nefarious entities. Personally I have received at least two letter in the last few years apologizing to me for some leak of some of my personal credit information. Perhaps you have gotten one of these as well. These leaks have been reported in the news and investigated by Congressional committees. The credit reporting agencies are now more tightly regulated in how and to whom they can distribute the data they collect on us, the consumer.
Now I am not claiming the credit reporting agencies created these situations. Perhaps these situations were there to begin with and the credit reporting agencies allowed attention to be drawn to them. I will say that for the four major credit reporting agencies, all whom are large companies, that the resulting bureaucracy can only help them.
Otherwise, how hard would it be for some internet startup to create a database to connect the credit card companies so they could share consumer data? |
dbruccoleri at 2:05 PM |
(4) Comments |
Add a comment |
Permalink
|
|
|
Thursday, October 18, 2007 |
Today my son Darian was born. Compared to my other son Dalton, he entered the world rather quietly. He cried a ton when they took him out, but then he quieted down. He has not been crying much since. One can only hope he stays that way. He is 20" long, and 8 lbs. 3 oz.. Click on the photo to see the complete gallery.
In the last several weeks I have not posted many laboratory note entries. It is not for a lack of having something to say. There just has been no time. I'll be back. |
dbruccoleri at 4:39 PM |
(2) Comments |
Add a comment |
Permalink
|
|
|
Wednesday, October 03, 2007 |
|
|
Wednesday, September 26, 2007 |
| Dedicated to the memory of Harold Leviton |
|
Harold Leviton passed away this month. He was a well respected business man, family man, and one of my past employers. I have good memories of his company, Leviton Manufacturing Company Inc. It was honest and fair work.
I did not have much contact with Mr. Leviton, he was at another level than me. I was an engineer for his company. I do have a few memories though. Every year we would meet down in the test lab for a patent dedication ceremony. It was informal and included the engineers, some management, Mr. Leviton, cookies and coffee. Every engineer who got a patent, or named on a patent, got a plaque. The lead engineer on the patent was expected to say a few words at the plaque presentation. One year I was named on a very important patent, the "Constant current supply over a wide range of Voltages" patent.
I had it in my mind that when I gave my few words I would select them very carefully. I wanted to explain the patents benefits which were on a somewhat technical subject so that anyone could understand it. I explained that our light switches now had electronic controls in them and unlike the conventional mechanical switches they needed to be powered to operate. Part of the problem we were addressing in this patent was that in many electrical boxes there is no neutral, thus no way for our device to get power. What we decided to do was to take advantage of a little known UL code exception that allowed a device to 'leak' up to 1/2 ma of current through the ground connection that was in every electrical box. This little known exception was built into the UL code from many years ago when the rubber insulation used in refrigerator wiring was not that good. It would leak that tiny amount of current. That UL exception is still there to this day!
The second problem (actually the main problem) we addressed with this patent is the need for our electronic switch to operate with a wide range of voltages. They could operate during a power dip or in factories, overseas, or office building; all which have other voltages.
I then explained that our circuit was implemented in several devices that we were now selling and returning a significant profit to the company.
My prize though was not the patent plaque, it was later on when Harold thanked me for the talk and said that he understood it. I can hear your voice as if it were yesterday, "Patents are the life blood of this organization...". Thank you Mr. Leviton. |
dbruccoleri at 8:42 PM |
(2) Comments |
Add a comment |
Permalink
|
|
|
Saturday, September 08, 2007 |
| And now here's ... The Rest of the Story |
|
Leona Helmsley, "The Queen of Mean", has been in the news. In case you did not know she passed away recently. As the news reported she left most of her money to charity, a few million to some of her grandchildren. It was newsworthy and the talk around the water cooler that some of her grandchildren got nothing, and her dog was bequeathed $12 million dollars. Also stipulated in the will is that when the dog passes away, it is to be buried with her and her husband in their mausoleum in Sleepy Hollow, NY. Of course that is worthy of gossip in itself. BUT there is ANOTHER story, the rest of the story, that few people know....
It is well known that few people worked with Mrs. Helmsley, she was a 'difficult' person to work with. People worked for her. You have to keep in mind that she did not have a simple will, she had to set up a trust for the dog, and other legal entities to carry on the parts of the will. She had a team of lawyers working for her. Now here is one last key fact: it is illegal to bury an animal in a human cemetery in New York State.
From here on in is some interesting conjecture.
Suppose you are on the team of lawyers drafting the will for Mrs. Helmsley. You are probably a very good lawyer and know NY state law. At least ONE of the lawyers must have known that the dog could not be buried with them. The big question is, are you going to be the one to tell her that that cannot be done? The lawyers, as everyone else was, were afraid of her!
I can just imagine them now. "Hey Joe, you tell her it can't be done." "No way, you tell her." "How about neither of us tell her. By the time anyone reads the will, she won't be in a position to cause us a problem."
So now, and I can't validate this, there is an alternative floating to carry on the intent of the will. Bury the dog in a pet cemetery, cremate the Helmsleys, and move the Helmsleys there to be with the dog. In the pet cemetery! It is legal in NYS for cremated human remains to be buried in a pet cemetery because cremation is considered to be the final internment.
... and that is the rest of the story!. |
dbruccoleri at 7:58 PM |
(1) Comments |
Add a comment |
Permalink
|
|
|
Wednesday, July 25, 2007 |
Someone once said that technology is neither intrinsically good or bad, nor is it neutral. That means that technology can be used for either good purposes or bad. It depends on who wields it. Engineers have a heavy responsibility. For instance, consider Alfred Nobel who invented and patented dynamite. At first it was used to build roads, but then later was used extensively in warfare. That heavy burden led him to donate all his earnings to fund the Nobel Prize.
When I design products I have been proud to say that those designs, sometimes even in just a small way, help society. When I designed robots they helped society become more productive. Cat scanners and sonogram equipment helps moms bear healthy babies and save lives. The amazing sonogram above is that of my unborn 25 week old fetus (and second son) Darian. Click on it to see more.
|
dbruccoleri at 7:26 PM |
(3) Comments |
Add a comment |
Permalink
|
|
|
Monday, July 23, 2007 |
| Don't forget your readers |
|
There is a debate raging amongst bloggers. It is about blogs. In his blog Joel Spolsky explains the debate, but because his ego has grown too large, or he just forgets his beginnings, he gets it wrong.
The debate centers about whether comments with each blog entry are a good thing or bad. Joel makes some good points about why they are a bad thing. But if you follow his reasoning they are all for selfish reasons.
To these people a blog is all about ME ME ME. Ergo, ego. It is of course, but don't forget that to the blog reader their most important subject is "I" as well. People are more interested in their OWN opinion.
Second, Joel does not recognize the gift that has been given to him by his parents, his own motivation, and most importantly, God. Not everyone has his gift for computers, writing and communication. Only a small percentage of people will ever be capable of blogging. Only a small percentage of people actually blog. I don't have a blog. All I have is this on-line laboratory notebook :-) The largest part of any bloggers readership DO NOT BLOG OR EVER WILL. They use the comments as their outlet. Joel, the day you disrespect your audience (and fans) will be your first step to failure. (Actually, I don't believe this will happen.) Try to give people what they want.
Finally, all bloggers are not created equal. The gift of Google pagerank is a mojo that some have, and some don't. JoelonSoftware.com is popular because of Joel's vision and motivation, but also because he was in the right place at the right time. Leaving a little comment on highly ranked pages is the only way some of the less prolific have of getting noticed. Those links are indexed by Google as well and increase the pagerank of the blogs they point to.
Joel seems to have forgotten he got his start to Google pagerank glory by leaving links and comments on Usenet groups.
Click on the 'Add a comment' link below to add your own 2 cents to this discussion. |
admin4 at 1:32 PM |
(2) Comments |
Add a comment |
Permalink
|
|
|
|
Thursday, May 10, 2007 |
| Best Buy Monster Cable Scam |
|
OK, you know I have had lab notes about the Monster Cable Scam. Well, its not Monster's fault, it's Best Buy's fault. Joel Spolsky has posted a blog about the practices at Best Buy and this is sure to draw more attention to this retailer. Joel has a large readership. People should know. That's a good thing. When I go to the Best Buy store I now see the customers there as lemmings and the sales staff as sharks. Joel links to the Consumerist which has more about Best Buy and a very interesting story by an ex-employee you should read before considering doing business with Best Buy.
"...Here is the trick that is used, and that I was taught from a Best Buy manager. When a customer would refuse either AOL, MSN, NetZero, magazine offers, or whatever other D-SUB we had, we'd sign you up anyway..." If enough people know about this and lose trust in them it will certainly have an effect on their sales. In a few years they may be out of business. Maybe Cablevision will buy them like they bought the Wiz. Cablevision is a whole different story, that company knows how to waste money. If I had a few extra dollars I would short Best Buy (BBY) stock just to make it fun.
This is my last update to this lab note. Many people reading this, and many companies, do not understand the importance of this lab note. This lab note, and other blogs and websites, form an interconnected internet entity by the hyper-links and url's. These are all crawled by Google and the other search engines. Search terms such as "Best Buy Review" or "Monster Cable Review" or "Best Buy Scam" will turn up these postings. Think about it. You can have an effect. |
admin4 at 7:16 AM |
(0) Comments |
Add a comment |
Permalink
|
|
|
Wednesday, May 09, 2007 |
For anyone living on Long Island you gotta visit LI Biz Blogspot. This blog is maintained by Henry Powderly II. He keeps it relevant to local events and happenings on Long Island. For instance, did you know that the police in Long Beach will start using Segway human transporters to patrol the boardwalk? Did you know that May is Electrical Safety month and LIPA has many events in the area to promote safety? Finally, did you know that the Soup Nazi is teaming up with Stone Cold Creamery? My two favorite foods, yumm! I learned about all that and more on the LI Biz Blogspot. I recommend you subscribe to the RSS feed or visit the site every morning for your local LI news.
|
admin4 at 11:01 AM |
(0) Comments |
Add a comment |
Permalink
|
|
|
Tuesday, March 27, 2007 |
| The Value in Relationships |
|
Next week my wife and I are taking a trip overseas. Just the two of us. We are leaving the kids with the nanny for 1 full week. Now mind you, both me and my wife are a little edgy, this being the first time we will be parted from our new son and daughter. Well, the nanny has decided to capitalize on the close date of our non-refundable flight. She is asking for more money than we had originally negotiated with her.
What she has effectively done is to cash in on the value of the relationship we have built with her. My wife, after being very upset, finally complied with her demands, but the relationship is clearly hurt.
From the nannies point of view this also makes no sense. We have been a good steady source of income for her. She may not thinking with a clear head. The effect was that it has us planning and taking actions around her.
When a relationship first starts out you may not have much experience to draw upon to understand the values and desires of the other party. Thus it is foolish and wasteful to trust the other party at this point as you have no idea if their idea of the relationship is aligned with yours. During this stage of the relationship there are two routes you can take.
The first is to clearly spell out in writing all agreements and expectations of both parties. The second route is to have minimal expectations. As few expectations as you can tolerate if the other party breaks the trust.
In my opinion, before any relationship can mature beyond that point and develop trust, both parties must understand the value of the long term relationship as something beyond a short term benefit. Trust requires time to demonstrate and build.
The most valuable nanny to me would be one that we trusted so much that we could give her a credit card and say "here, if you see something that can help with the child care, go buy it." There would be no doubt we would feel someone like that would have a value to us more than any salary we could possibly pay and would be an irreplaceable employee.
Perhaps the best thing both parties should do at the start of a new relationship is try to demonstrate an understanding of this maturity. Next time you are talking to a client, customer, or are on a job interview try telling them this "I have 25 years of coming into work every day and giving an honest days work. 25 years of having human values and living to them. 25 years of trust-worthiness and integrity. 25 years of responding to change around me, not being afraid of it, and working hard to learn new things to stay valuable to my employer. I always try to build agreement. I bring 25 years of being able to give my best on each and every day. 25 years of living up to my agreements."
Let me know how that turns out. |
admin4 at 6:22 AM |
(0) Comments |
Add a comment |
Permalink
|
|
|
Thursday, March 15, 2007 |
Sales is a transferring of feeling, from the salesperson to the client. That statement was made by Zig Ziglar, one of the best motivational speaker and sales trainers that I have come across. Zig believed sales was the center of the known universe. I am here to tell you differently. Engineering and Software design is the center of mankind and creation! ... And God is the ultimate engineer.
Engineers need to believe in their products as well. In fact, in my opinion, it all starts when the product is designed. If the engineers and programmers don't believe in the product, how do you expect the sales people to? How do you expect the customer to?
Ol' Zig never really delved into the different types of feelings one may want to instill or exude or transfer. It is my opinion that certain feelings are easier to transfer than others. Some are positive and some are negative. On the negative side there's fear and uncertainty. Those feeling are easy to sense in another person. But how about Enthusiasm? How about Confidence? And how about Security?
Many Americans, many people, want to feel safe and secure. They seek out those feelings. More on those feeling, in particular, in another lab note.
How do you feel about your products? |
admin4 at 9:00 AM |
(4) Comments |
Add a comment |
Permalink
|
|
|
Wednesday, March 07, 2007 |
|
|
Sunday, February 25, 2007 |
| Understanding the OEM sales channel |
|
An OEM is a company that manufactures a product that is sold to another company (their "partner"), who then includes this in their product for sale to the consumer. The acronym stands for Original Equipment Manufacturer. My current employer is focused on OEM sales. It is important to understand OEM sales as a general case particularly for any engineer involved in this business model.

One defining characteristic is the sales margins. The general definition of margin is the amount of company earnings expressed as a percentage of sales. This also is the percentage of sales the company has left over as profit after paying expenses. Higher sales margin is a good thing.
OEM's generally enjoy less margin than those companies who sell to the consumer. In fact, the highest margins are generally garnered by those companies who sell directly to the consumer, such as Dell's direct model, and cut out the middle man. The main reason for this is that OEM's do not shoulder the sales burden that their partner's must have. So for instance, Dell has significant advertising campaign's to sell product directly to the consumer and may be able increase their sales margin should their advertising successfully command a premium for their product compared to their competition.
On the other hand, suppose Dell bought the power supplies in their computer from a vendor. This vendor would be an OEM. In general OEM's do not have significant sales capabilities or extensive channels sales and marketing. They rely on their partner's sales capabilities to create demand. A result of this is that the OEM also enjoys less margin because of the competitive nature of the market.
There are exceptions though. In the early 1990's Intel decided they did not want their microprocessor to be treated as a commodity. The consumer at this time had no concept of what a microprocessor was and even less inclined to know there was a difference when they purchased their computer. Intel's first stab was the Intel 'bunnies' commercial that debuted during the super-bowl. According to several sources this was a flop. What did make a difference with the consumer was the 'Intel Inside' branding and the 5 second jingle they added to the end of every computer TV commercial. This was successful in creating demand that approximately DOUBLED the margin of Intel's chips. It also enabled Intel to leverage their brand and sell chip sets (Centrino, etc) rather than a single chip to their partners to increase total sales. Intel went through their partner, with the help of their partner, directly to the consumer to create demand... and that is a win all around.
|
admin4 at 10:27 PM |
(0) Comments |
Add a comment |
Permalink
|
|
|
Friday, February 23, 2007 |
| American Idol & Peter Noone |
|

Expect Peter Noone to be a coach on American Idol! Will we be seeing clips of Peter's Hermits and brother Michael as well?
|
admin4 at 12:48 PM |
(1) Comments |
Add a comment |
Permalink
|
|
|
Friday, January 05, 2007 |
My wife Olivia tells me this year is the year of the pig, or on some Chinese calenders the more politically correct, year of the boar. Last year was the dog. Dog years are considered 'difficult' years according to Olivia. In retrospect, for me, there was much work last year. I was born in the year of the pig therefore 2007 is to be my year. Pig years are generally good, fat, years for everybody. Let's all hope for a great, fat, happy, Pig year for all of us.
Next week I will be in Las Vegas hitting the Consumer Electronics Show. I will be blogging from there at least a few updates, and some photos if I don't get caught (they don't really allow photos)! Some of the technology I am excited to see is the low light sensor from Korean Planet82, and what Bill Gates has in store for us. Texas Instruments also has a display of its' technology and those of its customers. I will personally be searching for HD camcorders. The Sanyo Xacti HD1A is great but there must be competition by now. There are usually aisles and aisles of Asian vendors. There are always interesting products coming from that group. There will be lots of fodder for blogging and lab notes and new ideas I can bring back to my work.
|
admin4 at 6:41 AM |
(1) Comments |
Add a comment |
Permalink
|
|
|
Thursday, December 21, 2006 |
| Batteries and Chargers this holiday season |
|
The global battery market is about $50 billion US dollars. It is predicted that in 2007 the US demand will be $14 billion. Consumers spend a lot of money on batteries and our portable equipment (and many non-portable products) depend on them. I am presenting some facts to help you choose and care for your batteries this holiday season - it'll save you a bundle!
The non-rechargeable cells are the first type I want to discuss and they come most often in three flavors: carbon-zinc, alkaline, and lithium. The carbon-zinc may be alternatively called by many misleading terms such as heavy duty or extended. Stay away from these batteries. You get about 300% more capacity from alkaline and they can be had for about the same money as the carbon-zinc. Unless the battery label says alkaline or lithium the battery is an old fashioned carbon-zinc.
Storing alkaline or lithium batteries in the refrigerator to extend their storage time is of little benefit. Their self discharge is only a few percent per year at room temperature. In very hot climates, like if you live on the equator, you may find benefit in storing them in your fridge.
Lithium batteries are the little coin cells. They work well at low temperatures, have an even higher capacity than alkalines and much longer storage time (low self-discharge rate). Lithium batteries also come in the popular AA, AAA, C and D sizes. The voltage is slightly different than regular alkaline cells and they MAY NOT WORK in all equipment as a replacement for alkalines. If you do use them as a replacement you may find a real benefit in certain applications. Applications you might want to use these disposable cells in are in digital cameras as a set of backups in case your rechargeables run out, or in outdoor thermometers so you don't have to replace the cells as often, or in your TV remote controls. In low duty cycle applications like remote controls they may last many years.
Now in some of the products that use the non-rechargeable batteries you can use rechargeables. Either NiCad's (Ni-Cd) or Nickel-Metal-Hydride (Ni-Mh). If the label or instructions say you can then go right ahead and use the one they suggest. But if you want to use them in a childs toy then each technology has its own advantages. NiCad's have a lower capacity than NiMh, and suffer from a memory effect. On the other hand they have a low internal resistance. You only want to use them in equipment that has a high current draw or motor like cordless drills. When you use them you want to use the equipment until the NiCad battery is fully discharged before you charge them again. If you don't the battery will develop 'memory' and permanently lose the capacity below where you started charging it. |
admin4 at 12:29 PM |
(2) Comments |
Add a comment |
Permalink
|
|
|
Thursday, December 21, 2006 |
[this is part 2 of 2 part blog]
In most equipment you will want to use rechargeable Nickel-Metal-Hydride batteries. For most applications these will be a better battery than the NiCads. They have no memory effect problem. You can safely substitute NiMh batteries for non-rechargeable alkalines in most equipment like toys. The main limitation these batteries have is their self discharge rate (same as NiCad's). Left alone they lose capacity fast. 20% per month may be typical. They are not good for products like TV remote controls unless you want to constantly recharge them. For digital cameras they are fantastic! You would not want to use them in an outdoor weather station located on your roof. Changing a NiMh (or NiCad) every month or two might prove difficult.
The self-discharge rate of both NiCads and Ni-Mh can be slowed by storage in a refrigerator. If they do discharge because of long term storage you can simply recharge them again to full capacity!
The last battery technology I want to discuss here is Lithium-Ion or Li-Ion. These are used in virtually all laptop computers and many cell phones. These have the advantage of a very high capacity. You don't want to purchase cheap Li-Ion batteries because with their high capacity comes the possibility they can explode or burst into violent flames. These batteries are produced under strict laws and manufacturing codes to have many safety features so by all means, purchase from well known manufacturers and not no-name knock-offs. The other thing I want you to know about Li-Ion batteries is that they also self-discharge at a mild rate of about 10% per year. The self-discharge of a Li-Ion results in a PERMANENT LOSS of battery capacity. If these batteries are for a laptop, but not in use for extended periods, you definitely want to store them in the fridge. It will be helpful to store them at 40% capacity for longer life (the discharge rate is faster at a higher total charge and if the cells falls to 0% low it will cause permanent failure so 40% is a good number).
My final suggestion is to invest in a good quality charger for the Ni-Mh and NiCad batteries. Never try to charge an alkaline or Lithium non-rechargeable battery. Never use any recharger except the recharger that came with your Li-Ion battery when you purchased your equipment (or manufacturer approved replacement). When you buy a NiMh or NiCad charger look for the 'smart' type. Most types you will find in department stores are either trickle chargers or work on a timer. These are the WRONG type. It should specifically say 'smart'. Your batteries will last much longer if you get the smart type. The difference in price may be $10 for a cheapo vs. $20 for a good microprocessor smart charger with a thermal sensor. These smart chargers will also charge your cells in the minimum amount of time and do it safely. It is probably worth doing a little shopping for a good charger. There are many reviews so do a search on Google or Amazon.
There you have it. Everything the average person needs to know about using, purchasing and storing their batteries. Battery technology has come a long way since when I was small, but what you need to know has also gotten to be much more complicated. There is not one battery technology that can be used in any application, but rather a bunch of different battery technologies each with its' own benefit in different applications. |
admin4 at 12:18 PM |
(0) Comments |
Add a comment |
Permalink
|
|
|
Wednesday, December 13, 2006 |
| Monster Cable Myth/Scam: Choosing an A/V cable |
|
|
|
Friday, December 08, 2006 |
| What is the Availability Heuristic and how does it apply to me? |
|
I have been doing some research into choices, why people make them and what makes us satisfied. I came across the availability heuristic discovered and reported by researchers Kahneman and Tversky. A heuristic is a rule of thumb that can describe how humans solve particular problems. For example, a heuristic might go something like this, “if you’re stuck in a maze then hug the right wall and walk forward until you get out”. The rule of thumb need not be correct in 100% of the instances, but it is how we think humans solve a problem.
The Availability Heuristic says that the more vivid some memory is the more we are likely to say it occurred more frequently regardless of the actual data. The memory could be more vivid for any number of reasons. It could be particularly painful or pleasurable, it could have occurred most recently, or possibly it is associated with some emotions. An example of this would be when you arrive somewhere and say “I am so late, I hit every red light on the way here”. The actual number of red lights you hit compared to any other day is irrelevant, it just ‘feels’ like you did.
The Availability Heuristic is one of the reasons we make dumb
decisions, and probably the reason we are able to make quick decisions. I would suggest that humans use it because life would be
much more difficult to cope with if we did not.
The application of our understanding of this heuristic is particularly relevant now that the holidays approach. If you are purchasing products online do you read the user reviews many online merchants now post? Are you more likely to believe the posts that are more vivid, extreme or emotional over the actual data on sites like Consumer Reports? When voting in the election, are you more likely to pick a candidate that evokes a strong response on one issue rather than the historical record?
If you are interested in more information on this topic then Google ‘Availability Heuristic’. It’s an interesting topic.
|
admin4 at 10:15 AM |
(0) Comments |
Add a comment |
Permalink
|
|
|
Tuesday, November 28, 2006 |
| Predictions for the New Year |
|
The new year is approaching and we can expect to see the year in retrospect and predicitons coming from the media. We at Damon4.com do not want to disappoint you. With an early jump here is our first prediction.
The number of home servers will start to increase during the new year. In 3 years time the number of home servers will reach 15% of the US population and will only then be recognized as a watershed event. People will start subscribing to static ip addresses and run their own internet servers. Cable will be the first connection medium but 'other' medium (DSL?) will enable home servers as well in following years.
The enabling factor for this will be Windows Vista. The reason consumer will do this will be the connected home and communications.
|
admin4 at 2:13 PM |
(3) Comments |
Add a comment |
Permalink
|
|
|
Tuesday, November 14, 2006 |
| Screw in Road (or Get Nailed) |
|
No! These lab notes are not getting naughty. The other day I found a screw in the road. I don't know who would put these things there. Normally I would not pick up garbage in the road, but I make an exception for screws and nails. I hope you do the same. Perhaps Goodyear profits will soften just a little bit this quarter.
|
admin4 at 1:06 PM |
(0) Comments |
Add a comment |
Permalink
|
|
|
Friday, October 27, 2006 |
| Mexico President Calderon Miffed at Bush |
|
I had to comment here about a recent news item. President Bush signed into law a bill to put 700 miles of fence on our southern border. Mexican President Calderon expressed anger at the US bill while he was at a North American conference in Canada. He said that this will cause more Mexican deaths. He compared the fence to the Berlin Wall.
Could we be like the old communist Germany? I think Calderon misses the point. The Berlin wall was not constructed to keep people from getting in, it was constructed to keep people from getting out.
|
admin4 at 10:11 AM |
(0) Comments |
Add a comment |
Permalink
|
|
|
Thursday, September 07, 2006 |
| Peter Noone and his Hermits |
|
I was very pleased to find that Peter Noone has linked to my site from his. This will surely increase this sites Google pagerank and thus its’ placement in the search listings. One of the key items that determine pagerank is the number of other web sites that point to your site and the quality and pagerank of those sites. In case you didn’t know it, my brother Michael used to be the bass player for Peters’ Hermans’ Hermit’s. I have a good story tell about them. It is something I will always remember.
I went to a Las Vegas casino with my buddies Mark Lipinsky and Matty 'Percy' Tuckrusky to see Hermans' Hermits. Before the show we were sitting in the casino drinking coffee and eating a hoagie and I got the rare chance to bullshit with the band; Vance, Tony, Dave, Jana, Michael and Peter. As we were sitting there people were recognizing Peter. They would come over and ask for an autograph or give him a compliment. Peter is always a gentleman and respects all his fans, although it must be tough when he is in the middle of a sandwich. When a fan would ask for an autograph, the whole band would sign some paper or an old Hermits’ LP. They passed the album around and they each signed it in turn. When it got to me I would just pass it on until someone asked for MY SIGNATURE TOO. They wanted everyone, even the ROADIES! Imagine me signing autographs! Somewhere on EBay is an auction for a signed LP and one of the signatures is simply and succinctly ‘Damon’. I wonder how much more that auction will fetch?
Anyway, that’s my story about how I was a celebrity for a day. Oh, the other thing we found out from Peter is that Robert Plant's friends call him 'Percy'.
All the Hermits’ are a great bunch of real people. |
admin4 at 8:57 AM |
(2) Comments |
Add a comment |
Permalink
|
|
|
Tuesday, August 22, 2006 |
| The Monster Cable Scam/Myth |
|
When I was looking for my HDTV set I went to Best Buy and Circuit City. They only sell Monster cables. In fact the salesmen tell you all kinds of nasty things will happen to your new set if you don't use their cable. This is how I uncovered a scam played on an unknowing public. I call it the Monster Cable scam. Before I uncover this scam let me give you a little history.
Years ago when stereo's became popular, some people would use any kind of wire for the speakers. The typical impedance of a speaker is 8 ohms. If a small AWG (thats american wire gague, it is a measure of the thickness of the wire) is used, like 22AWG, and the speakers are located a long distance from the amplifier, then you could easily lose your power to the resistance in the wires. Enter Monster Cables. What they really were selling, in my opinion, was education. Anyone could simply purchase some cheap thicker wire from Radio Shack and make a good connection (the other mistake people were making) to their equipment and bypass Monster and get great sound and power. But notice, that you were transmitting electrical POWER to the speaker, not a small signal.
I think what happened is that Monster must have some brilliant marketing people. They must have realized the Monster brand value. They recognized that everyone would be purchasing HD sets for thousands of dollars. Monster could charge $100 for a cable because the consumer was already spending much more. The consumer was mentally prepared to spend $1000-$4000 and had lots of free money (or they would not be looking at a new HD set to begin with). The consumer probably was also snowed under in technical jargon at the point of purchased their HD set. The choices and options when purchasing an analog TV 20 years ago sure seemed less involved.
Now I will uncover the scam. An HDMI or DVI video signal is a small signal and it is digital. It is either good or not good. There is NO signal degredation. I will insert one cavet here, keep your video wire length reasonable , like under 8 feet. I use cheap cable from Radio Shack and the video on my HD set looks spectacular. Let me give you two examples. A Monster HDMI cable from Best Buy is $120. I purchased the same thing on the internet for $10. My second example is sure to cause some disagreement. A Monster Component video cable is $80. A cheap wire from Radio Shack with RCA jacks on both ends is $2.30. I use the cheap wire on my HD set and cannot see any noise or loss of signal. Note that the component video signal is small signal and an analog signal.
Now don't get me wrong. I do belive the Monster cable is a nice looking durable cable. If you got the bucks then go ahead and get one or two. But the sales tactics at these stores should make the buying public cautious. This blog might be a good forum for me to answer some questions about purchasing an HD set. Leave a comment here with any questions. Next week, the myth about Electronic (reverse phase) dimmers busted!
|
admin4 at 5:52 AM |
(55) Comments |
Add a comment |
Permalink
|
|
|
Saturday, August 12, 2006 |
This weekend I went with my family to Sesame Place. It was a fun thing to do, the cost was moderate, I give it three and a half stars out of five. I would have given it  higher if it were a better value. It is a good thing to do if you have children 3-8 years of age and are looking to blow a day or two. This is in Langhorne Pennsylvania. From Long Island it is about a 3 hr drive. We pre-booked the tickets online at www.sesameplace.com. The tickets currently are $42 pp. for 2 days. You print out tickets right from the computer. The first mistake we made is when we got to the park. We tried to scan the tickets we got to get the 'real' tickets. The machines recognized us but just seemed to lock up. If you do the same thing just realize that you print out actual tickets online. There is no need to use the ticketing kiosk to turn them into 'real' tickets. Parking for the park is $10 general and $14 preferred. We were able to park for free. When we entered the park we made the first left into a parking lot right in front. There was a small security booth and they did not stop us. We thought we were in the preferred lot, but were in an employee lot (I think). Food at the park is moderately expensive. If you are on a budget you might want to consider bringing snacks. Drinks are about ~$3 each. In the café a meal of chicken tenders and French fries is $6.50. The food is of decent quality. Tonight I think we want to go to the restaurant and eat with Elmo. You need reservations, meals are in the $16 range. During the weekday you will have no more than a 15 min wait at any ride. Weekends bring many more people. The rides are geared to the 3-10 yo customer. Nothing really too scary here. Our 5 year old loved them! We went to a few shows and saw the parade. She loves Elmo, Big Bird, Bert, Ernie, etc..  They have interesting skits and shows. There is lodging nearby in Trevose, Bensalem and Langhorne. I have a couple suggestions to try for lodging: The Comfort Inn in Trevose (free breakfast), the Red Roof Inn, and the Sheraton. The Sheraton is the closest to the park, the nicest and the most expensive. We had small children and stayed at the Extended Stay America. It was convenient because it had a small kitchen in the room. Conclusion: This is a worthwhile trip and one that you and your children will appreciate. |
admin4 at 5:09 AM |
(4) Comments |
Add a comment |
Permalink
|
|
|
Friday, August 04, 2006 |
I have no problem so far with content it seems. This week alone I found many items I could have written about but held back because they would just be lost. Before I take this blog too seriously I have some issues I need to work out and some decisions to make. The first is where to I want to take this?
For this blog to get any kind of widely read acceptance it needs to be more focused. I can take this blog in two directions as I see it. The first would be to keep it a general hodge-podge. In this case I believe the only visitors I will get are family, friends, the the occasional misguided or lost coming in from some search engine who has me ranked 13,349. The other direction I can take this blog is to Focus it on some topic, possibly food, computers or family issues. Maybe I could sucessfully combine two topics. In this case I believe I could increase my page rank and I might be able to even get some syndicated consistant readership. If I go this route then the Blog Topics (catagories in the left column) may be an unnecessary grouping.
Besides attracting readers by having a consistent message, there is a second problem with being unfocused. The Google Adsense does not know what ad's to place. It seems to rotate between the different subject I have in my various posts, and serve some ad's more often than others. Perhaps because there is more of a supply of ad's from certain groups of advertisers?
|
admin4 at 7:41 AM |
(2) Comments |
Add a comment |
Permalink
|
|
|
Monday, July 31, 2006 |
The other day someone asked me what is a God parent. We would all joke that the Godfather needs to talk with a wad of paper in his mouth and gets to be called 'Don'. I have been thinking about the Godmother and Godfather, gave a good answer and decided my thoughts and opinion might make an interesting post. Finally, after going through the Baptism with my son Dalton I think I can craft a better answer.
When we were at the ceremony the parents, godparents and rest of the congregation basically were sworn to protect and guide the new soul by the bishop. My answer would be that the parents are like the presidents of a corporation, and the godparents like the board of directors. The presidents are responsible for the day to day operations, decisions, and execution of plans in regards to the corporation (baby). The board of directors are an advisory body, part of whose responsibility is long term planning and advice in conjunction with the president(s).
Perhaps a regular meeting of the board of directors would be proper?
|
admin4 at 5:29 AM |
(1) Comments |
Add a comment |
Permalink
|
|
|
Tuesday, July 25, 2006 |
I have been thinking about the way my 3 month old son, Dalton, communicates. The joke I tell people it that it is not that he can't speak, he just has nothing to say (Olivia tells me I have a dry sense of humor, but I try anyway). Nature does seem to  provide other communication methods for babies. When he cries he is either hungry, wet, pooped or pooped out. There seems to be slightly different cries, but as of now I must be too dumb to be able to understand the difference between them. I find it amazing that he also knows how to smile. He smiles when he has a full belly and is dry. He also smiles at me when I smile back. Yes, he recognizes a smile too! Smiles seem to be 2-way communication. Smiles are built into our genes I guess. If anyone has any suggestion about other ways babies communicate and what they might be saying, leave a comment. |
admin4 at 9:59 AM |
(5) Comments |
Add a comment |
Permalink
|
|
|
Sunday, July 02, 2006 |
The challange with a site such as this is not to get it up and running. The challange is content. What is going to differentiate this site from other? How do I get visitors to come and then click on the Google Adsense? That may not be my primary motivation, but it is a consideration.
|
admin4 at 6:55 PM |
(0) Comments |
Add a comment |
Permalink
|
|
|
Tuesday, June 27, 2006 |
| Spaghetti with Garlic & Oil (Aglio Olio) |
|
I am not going to repeat the recipe, just give some point for what my sister, Diane Bruccoleri, does to make the best pasta I have ever had.
Don't brown the garlic. It becomes bitter. Cook over a lower heat until it start to just change color.
- Melt a couple anchovy fillets into the frying garlic for a bolder taste. Goes good with a heartier pasta.
- Intensify the garlic flavor by infusing 2 tbls of canola oil in the garlic and refrigerating for 2hrs-1day.
- Stop garlic from cooking by adding 1/2 c pasta water.
- Cook garlic in just enough oil, perhaps 2 tblsp. Add the Extra Virgin oil for flavor after the garlic/oil has cooled with pasta water..
- It is preferable to not use the extra virgin oil for the frying, it gets a slight bitter taste. Use a neutral oil like Canola. EVO loses its taste or becomes bitter to heat.
- For variety before serving add chopped parsley, red pepper flakes, Parmesan cheese, and/or fresh ground black pepper.
- Consider using a thin pasta (like spaghettini) for more sauce flavor or a thick pasta (perciatelli or bucatini) for a hearty meal.
- The secret from my sister Diane is to add 1 cup of plain toasted fresh bread crumbs to the pasta/oil before serving.
|
admin4 at 10:11 AM |
(0) Comments |
Add a comment |
Permalink
|
|
|
Tuesday, June 13, 2006 |
| Another reason I dislike AOL |
|
OK. Here are two more reasons to dislike AOL. First is their marketing campaign to portray AOL as 'fast' and 'optimized'. The little speedy guy is suppose to impress upon us the speed of AOL. AOL knew 15 years ago that they had an inferior product that they charge $24/mo for when there is competition with a superior product for less money.
Secondly, I deleted AOL from Olivia's computer. Did you know that I could not retrieve her saved email's? It put them in an AOL 'file cabinet' on her hard drive in a proprietary format. There was no way to export them. I had to cut and paste each message to another email and email them to herself to get them into Outlook.
Thanks for making your email format proprietary AOL!
|
admin4 at 5:29 AM |
(0) Comments |
Add a comment |
Permalink
|
|
|
Friday, June 09, 2006 |
If you know me then you already know I am on a 'buy at Costco' craze. Their return policy is awsome. If you purchase on their web site you even get refunded your shipping fee and tax. Return the merchandise to any Costco, no need to get an RMA number and ship it back, just go there and they give you your money back. No time limit either except for computers and printers.
|
admin4 at 11:11 AM |
(2) Comments |
Add a comment |
Permalink
|
|
|
|
|
|